As your trusted foreign trade sourcing partner, we’ve crafted this guide to help you navigate the 138th Canton Fair—running from October 15 to November 4, 2025, in Guangzhou—and unlock its full potential. Below is your step-by-step attendance roadmap and key reasons this event is a game-changer for global buyers.
Part 1: Step-by-Step Attendance Process
1. Pre-Registration (August 12 – November 4)
All overseas buyers must pre-register to attend onsite. The process differs slightly for new and returning attendees:
- Returning buyers: Use the official email (cantonfair@newsletter.cantonfair.org.cn), Canton Fair APP, or Buyer Service System (buyer.cantonfair.org.cn) to select your target phases—just a few clicks and you’re done.
- New buyers: Register via the APP or website, complete your company and personal details, apply for a buyer badge, and you’re registered. Pre-registration grants exclusive perks: real-time fair updates and free souvenirs like commemorative pins.
2. Invitation Letter Application
Apply for an invitation letter through the Buyer Service System during the same period. Returning buyers can apply directly after logging in. New buyers simply check “Generate Invitation Letter” when applying for their badge—ensure info is accurate, as application limits apply. This letter simplifies visa applications.
3. On-Site Check-In & Navigation
- Badge Collection: Pick up your badge at the venue using your pre-registration confirmation. New buyers can also register remotely at Guangzhou’s airports, high-speed rail stations, or partner hotels.
- Venue Layout: The fair spans 1.55 million sqm across 55 zones. Use the APP to map exhibitors by category—critical for maximizing your time across the three phases.
Part 2: Why the 138th Canton Fair Is Unmissable
1. Unmatched Supplier Access
With 30,000+ exhibitors—including 2,600+ brand enterprises and 9,000+ high-tech firms—you’ll find every category under one roof. Phase 1 showcases new energy vehicles and service robots; Phase 2 features furniture and home goods; Phase 3 covers apparel and toys. This eliminates the need for cross-city factory visits.
2. Direct, Trust-Building Communication
Face-to-face talks with factory reps eliminate miscommunication about customizations or quality standards. You can inspect materials, test products, and negotiate terms in real time—something online sourcing can’t match. Our team will accompany you to vet suppliers, ensuring you connect with reliable partners.
3. Early Access to Trends & Innovations
The fair debuts cutting-edge products: Phase 1 highlights humanoid robots and smart home tech; Phases 2-3 focus on green, customizable goods. You’ll also gain insights from 20 industry forums and 438 new product launches —keeping your inventory ahead of competitors.
4. Cost & Efficiency Gains
Sourcing directly cuts out middlemen, while exclusive fair discounts lower bulk purchase costs. Plus, “Trade Bridge” matchmaking events connect you with pre-vetted suppliers, saving days of research. Customs also offers fast-track clearance for exhibits, ensuring smooth logistics.
5. Global Business Ecosystem
The 30,000-sqm import zone hosts 50+ countries’ enterprises, letting you source globally too. Legal support is available 24/7 for trade or IP questions, reducing risks.
With our team by your side, you’ll turn this event into tangible business growth. Let’s make the 138th Canton Fair your most successful sourcing trip yet!
